Blue November – part 7: Social Media

This is the last post about the 2012 World Diabetes Day activities. The most important actions that the Blue Power did are written in those 7 posts about the WDD.

With this I leave here ideas that can be spread with a little bit of the experience I had making them, so feel free to contact me and ask anything about them.

This last action was purely virtual/digital made on the young leadership facebook page (created two years ago and has today 2.428 followers). I particularly appreciate social media because it improves communication between very distant places in Brazil. This is, for me, the best way we can connect people to share, learn and develop.

We combined different messages to call for attention on the internet:

1. Brazilian Flag – Let’s protect our blue!  311424_495979070435740_177081384_n

National Flag of Brazil

This image was made to be highly spread on social media on November 14th. It connects the blue circle on our national flag with the blue circle of diabetes. In which the message was to protect the color blue of our flag. Along with the picture was shared the following   text:

“ Brazil has 12 million people living with diabetes, 50% are undiagnosed! Today is World Diabetes Day, a day of spreading this message as much as we can so that these 6 million undiagnosed people are aware of their condition and those diagnosed search for their treatments goals in order to avoid complications and premature death. Share this image, stay tuned to the main symptoms of diabetes and make exams regularly! “

viral

It reached 30. 613 people on Facebook, shared 558 times.

2. Countdown for WDD

A countdown was made during October and November reaching  13. 346 views in 18 publications. The message was “____ days for WDD” and the pictures had the “ (Act) United for diabetes”. Examples:

denisemarkmark3

3. Give Away

Promocao

A pin and a bracelet were given away on facebook. This activity reached 3.453 views and explained that the blue circle is the symbol of diabetes because, as the International Diabetes Federation says, “across cultures, the circle can symbolize life and health. Most significantly for the campaign, the circle symbolizes unity.” Also ” the blue border of the circle reflects the color of the sky and the flag of the United Nations.”


4. Post about the Blue Monuments

connected monutmentos

Post about the Monuments in São Paulo city lighted in blue explaining why the monuments were blue. It had 3.138 views and the following text: “Worldwide locations are being illuminated by Blue World Diabetes Day. Pictured below are some monuments of the city of São Paulo. Share this post and help spread the blue lighting for diabetes!

 5. Publicizing

And at last, but not least, we empowered the dissemination of side events and interesting articles about WDD that Blue Power contributed, such as:

– Blue Power activities

bicicletada_azulzinho

– TV Show with Heloisa Fagundes, an influential youngster with type 1 diabetes, that you can check HERE.

– Magazines: The interview with the american football player and type 1 diabetic, Daniel Santamaria.

santamaria

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